Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way Retail industry will spend more on mobile, programmatic and video ads than any other sector
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The Radicati Group Releases "Email Market, 2014-2018"
New Study Shows Strong Growth for Email PALO ALTO, CA--(Marketwired) - The Radicati Group, Inc.'s latest study, "Email Market, 2014-2018," offers a comprehensive analysis of the worldwide email market. The study covers all segments of the Email Market including: Enterprise Messaging Platforms, Cloud Business Email, Consumer Email, Messaging Platforms for Service Providers, and Email Clients. For each segment, it provides market size, market share by vendor, and four-year forecasts. The study also includes key statistics on number of email users and accounts worldwide, email traffic, and number of emails sent and received per user per day. Mobile Will Account for 72% of US Digital Ad Spend by 2019
Consumer usage and better ad formats drive dollars to mobile apps Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend. 71% of Auto Dealers Anticipate a Better or Much Better Year!
Auto dealer optimism is one of the leading indicators of the local advertising market. The new NADA Dealer Survey released this week should have local media sales reps cheering. Auto dealers are expecting a much better year in 2015 which means media sales to this group will rise. At their annual convention earlier this month, auto dealers signaled their enthusiasm about the expanding U.S. economy. A smaller number of dealers, 71%, anticipate equal or better sales when compared to this point last year, 74%. However, one key performance indicator, anticipated profitability, is up. 78% of dealers said their new vehicle departments were profitable in 2014. This is nearly 10% higher than a year ago. And, 72% of dealers expect 2015 to be profitable. Dealers see the most opportunity for revenue growth in the following sectors:
Dealers will respond to the increased sales by hiring more personnel. In addition, 18% believe their advertising/marketing cost center will increase the most in 2015. Media sales reps are channeling the positive energy from auto dealers. In the forthcoming 2015 State of Media Sales Survey from Sales Development Services, nearly 50% of media sellers said they anticipate increasing their sales to auto dealers this year. The numbers vary a bit according to media format. Radio reps are the most optimistic with 77% predicting higher sales to their auto clients. Broadcast TV reps are also looking for a good year with 60% expecting to sell more advertising to auto dealers. The display/banner ad space is another format that has reps feeling bullish. About 73% of these reps expect to sell more automotive ads in 2015. Hello Media Brokers! One of the best ways to prospect, present and sell IDEAS is to share compelling IDEAS with your clients. One of the best IDEAS and online advertising solutions is to use creative PROMOTIONS. In this video Damon Balch will share his success and ways you can start making money selling online and in-store promotions. Have an amazing day! Damon Balch Enjoy this special holiday Sales Meeting (VIDEO). 2014 was an amazing year and 2015 is already looking to be even BIGGER! Get your business off on the right foot by scheduling the Monday and Thursday training calls into your phone calendar. Happy Holidays! Damon Balch President & Founder 4 Local Media Put a frame around it
Wrap it in a bow Serve it on ice What's worth more, the frame or the poster? It turns out that a well-framed bit of graphics is often transformed, at least in the eyes of the person engaging with it. It might be the very same beautiful object that was thumb tacked to the wall, but it sure feels different. And an unwrapped piece of jewelry is worth far less without the blue box, isn't it? The wrapper isn't everything, it might not even be the point. But it matters. If you have chosen sales or sales management as a career, then it is imperative that you wrap your name, style and brand with a professional frame. The best way to do that is to associate yourself with proven, successful professionals in the same industry. 4 Local Media is your "FRAME" to take your career to new levels. Want to make $150,000 working from a home office selling media solutions this upcoming year? Then purchase a professional frame and use the 4 Local Media training and education system Get set up today! CMS "Complete Marketing Solution" Get started HERE Jeff Carrier Founder & Product Partner Cloud One - Credit Yes! www.4localmedia-cms.com Tune in to the Monday Morning Sales Meeting! 9am PST | Noon EST
4 Local Media president Damon Balch will share the 4 fundamental things you MUST do to win a new client order. There are 4 things you should do before trying to sell a prospective client an advertising campaign! Those things don’t include asking about the ad budget, or talking about your products! #1: Find out something about the real decision-maker, and that may not be who you think it is. But when you do get the right contact, find out everything you can about that person. Everyone can use Facebook, but also use LinkedIn, Manta.com, and another resource called referenceusa.com. Great resources for small business prospecting. #2: When you call to set up an appointment, explain the benefit of accepting the meeting. In other words, what’s in it for prospective client. “A media salesperson can introduce data on shopping habits, buying patterns and trends, or better yet, share an IDEA for their business! Trade that info for time with the client.” That information can often be found online from a number of media sources. #3: Damon says it’s important NOT to ask for the budget. “Many clients don’t actually have a budget, or will lie about it”. “But all clients can find money for a ‘client acquisition and retention’ plan. And you should be able to explain how your media campaign can find and keep new clients.” #4: Communication is KEY. Make sure you have a system for following up with your prospective client. The fortune is in the follow up. Most orders come between the 3rd and 5th call or meeting. Technology has changed the sales environment, today you should have more brief client touches, meaning more communication but shorter time periods. Gone are the days of 2 hour client meetings, today all meetings (phone, screen share or in person) should be no longer than 30min, MAX! For more 1on1 sales and management training, contact Damon Balch at 4 Local Media at damon@4localmedia.com www.4localmedia.com |
Damon Balch
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